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1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

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Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

About Minuteman Press Greece

Minuteman Press Greece has been family-owned and operated since 1985. The team at Minuteman Press Greece prides itself on providing outstanding customer service. The staff works closely with each client to deliver the quality product their customers are looking for, in the timeframe they need it.

Minuteman Press Greece is a full-service digital print, marketing, and design company. We provide printed products to the business community including but are not limited to: brochures, flyers, pamphlets, booklets, rack cards, posters, signs, banners, yard signs, custom apparel and promotional products, business cards, envelopes, presentation folders, training manuals, bound books, postcards, direct mail, catalogs, labels and stickers, carbonless forms, checks, calendars, and invoices. We also provide professional graphic design services utilizing Adobe Creative Suite. We have many binding services including coil binding, padding, folding, cutting, numbering, and perforating. Every Door Direct Mail and variable data direct mail are also among the services we provide.

Anything you need printed, we can take care of for you.

November 25, 2024

How to Write a Small Business Newsletter

Ask any small business owner and they will tell you: a newsletter plays a critical role in an effective marketing strategy. Newsletters provide a fast, cost-effective way to connect with customers about the business, products and services provided. They’re the greatest public relations tool businesses can use to bring attention to themselves, whether you’re connecting with potential clients, past clients or consistent clients.

However, writing an effective newsletter for your small business can seem like a daunting and overwhelming task. Where should you start? Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business. Here’s how to write a small business newsletter.

1. Decide on a medium.

Deciding on a medium for your newsletter is a critical first step in the creation process. There are a few media out there to consider, such as: plain text emails, HTML emails, HTML web pages, PDFs and printed documents. Each format has its own advantages and disadvantages. For instance, a plain text email might be simple to create, but isn’t very visually appealing for customers. On the other hand, a print newsletter can be more creative with graphics and imagery, but is more costly to print and mail out in hard copy. Research potential newsletter media for your small business and decide which format you think would be most cost effective.

2. Know your target audience.

As you begin to develop the newsletter, be sure to know your target audience inside and out. Who are your ideal clients? What do they enjoy? How would you communicate with them? By identifying the target audience and demographics, you can choose the best tone, look, content and delivery method for the newsletter. For instance, if a small business works with an older generation, then slang and trendy expressions might not be very appealing—or even appropriate. Make a list of how you identify the target audience and how your newsletter should connect with those demographics.

3. Generate the content.

Next, it’s time to generate the content. Keep in mind: you don’t want the newsletter to simply be a sale ad. You want the newsletter to actually connect with customers. While your newsletter should definitely contain information on the products and services, be sure to let your personality shine through, as well. Use the newsletter as a personal way to identify with consumers and build customer loyalty in the process. For instance, share about the brand, company events or team members. Position the company as an industry expert by including tips and helpful information around the business in the newsletter. Whatever content you decide to include, be sure to mix it up to keep the newsletter interesting and relatable.

4. Create a publication schedule.

Finally, once you’ve built the newsletter’s content—and added in a few graphics or images—create a publication schedule. Establish a schedule which will fit in easily with team members’ busy work week. Depending on its size, creating a newsletter can take a lot of time and effort from a variety of different employees. So be sure your publication schedule isn’t too demanding of employees’ time. Choose a frequency which will also allow you to promote trends in the business and seasonal opportunities without becoming burdensome or overwhelming for either you or the customer. Once you have a publication schedule put in place and a system set up, you’re ready to start!

Writing a small business newsletter can seem overwhelming, but it doesn’t have to be. With a few easy steps, you can have a well-written and efficient newsletter ready to go into production for the company. Try out these tips to create an effective newsletter and see the business grow.

Customer Reviews

"Their service is outstanding!!! After sending the content for the job late, they were still able to deliver it on time." - Jane L.

"Amazing work. Great team. Our complicated printing job was done impeccably and in a timely manner. I recommend this print shop for all tasks." – Kathleen F.