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1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

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Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

About Minuteman Press Greece

Minuteman Press Greece has been family-owned and operated since 1985. The team at Minuteman Press Greece prides itself on providing outstanding customer service. The staff works closely with each client to deliver the quality product their customers are looking for, in the timeframe they need it.

Minuteman Press Greece is a full-service digital print, marketing, and design company. We provide printed products to the business community including but are not limited to: brochures, flyers, pamphlets, booklets, rack cards, posters, signs, banners, yard signs, custom apparel and promotional products, business cards, envelopes, presentation folders, training manuals, bound books, postcards, direct mail, catalogs, labels and stickers, carbonless forms, checks, calendars, and invoices. We also provide professional graphic design services utilizing Adobe Creative Suite. We have many binding services including coil binding, padding, folding, cutting, numbering, and perforating. Every Door Direct Mail and variable data direct mail are also among the services we provide.

Anything you need printed, we can take care of for you.

October 21, 2024

The ABC’s of Digital Marketing

Growing a brand in today’s fast-paced digital world means familiarizing yourself with some basic concepts of digital marketing. And that’s a little like learning the alphabet.

While SEO, SEM and SMM might sound like a foreign language, they’re actually fairly simple to understand and even put in practice once you get the hang of things. So without further ado, let’s dive in and explore the digital marketing alphabet. Before you know it—and with a little practice—you’ll be turning to these concepts to get the most from your own campaigns.

Why Digital Marketing?

Digital marketing is the engine that powers online initiatives. It leverages the internet and various digital technologies to promote your products or services. With 66% of marketers boosting company trust and 80% enhancing brand awareness through digital marketing, it's a strategy that demands attention.

Understanding digital marketing means getting to grips with a few key acronyms, which are core components of any digital marketing strategy: Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). Let’s discuss.

The art of Search Engine Optimization (SEO)

SEO is about fine-tuning your online presence to be more visible on search engines like Google, Bing and Yahoo. The higher you rank on the search engine results page (SERP), the more visible your content will be. A key SEO strategy involves using clear copy and strategic keywords on your website and digital content that make it easy for a search engine to understand what you’re offering and, therefore, recommend your content to searchers.

SEO involves a learning curve, but it’s not that difficult and is a powerful way to boost your results once you get the ball rolling. 

The strategy of Search Engine Marketing (SEM)

SEM is one of the ways a digital marketing budget can really get to work. It involves buying Pay-Per-Click (PPC) ads that appear on search engine results pages. In other words, it’s a way to get your content on people’s screens that’s a little faster and easier than SEO (though not necessarily better; people may be more or less likely to click on search result ads versus organically appearing websites). SEM allows for tailored strategies like retargeting (displaying ads to people who have previously visited your website), geotargeting (targeting customers based on their geographic location) and demographic targeting (focusing on consumers within specific demographic profiles) to help you get granular. These tactics are about investing dollars to secure a prime spot in the paid section of search results, thereby enhancing visibility and attracting potential customers.

The power of Social Media Marketing (SMM)

SMM is a strategic approach to harnessing the power of social media to boost a brand, engage with an audience and drive traffic to a website. It involves creating engaging organic posts and running paid social media ads targeting specific demographics.

In other words, SMM gives you the best of both worlds: You can vie for organic traffic without investing extra money, or you can use platforms like Meta Ads Manager to pay for your digital ads to show up in people’s Facebook and Instagram feeds. When you use this strategy, you’ll be able to segment your audience in a ton of different ways to get the best bang for your buck. 

The perks of digital marketing

Digital marketing offers numerous benefits beyond just reach. It's cost-effective, enabling you to reach a large audience without breaking the bank. It's also measurable, allowing you to track and analyze campaign performance at a highly granular level.

The targeted approach of digital marketing also allows for audience segmentation, ensuring your message reaches the right people at the right time. Plus, audiences can be created that match current buyers’ personas. Unlike traditional marketing, digital marketing puts you in control of many more variables of the cycle.  

Digital marketing is more important—and effective—than ever. It's a dynamic, affordable and measurable way to reach and engage with your audience. Whether you’re a small business owner or an established firm, getting more familiar with the digital tools at your disposal could be your first step to improving your results and gaining more customers.  
 

Customer Reviews

"Their service is outstanding!!! After sending the content for the job late, they were still able to deliver it on time." - Jane L.

"Amazing work. Great team. Our complicated printing job was done impeccably and in a timely manner. I recommend this print shop for all tasks." – Kathleen F.