Skip to main content
1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

Go to Previous Slide Go to Next Slide

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

About Minuteman Press Greece

Minuteman Press Greece has been family-owned and operated since 1985. The team at Minuteman Press Greece prides itself on providing outstanding customer service. The staff works closely with each client to deliver the quality product their customers are looking for, in the timeframe they need it.

Minuteman Press Greece is a full-service digital print, marketing, and design company. We provide printed products to the business community including but are not limited to: brochures, flyers, pamphlets, booklets, rack cards, posters, signs, banners, yard signs, custom apparel and promotional products, business cards, envelopes, presentation folders, training manuals, bound books, postcards, direct mail, catalogs, labels and stickers, carbonless forms, checks, calendars, and invoices. We also provide professional graphic design services utilizing Adobe Creative Suite. We have many binding services including coil binding, padding, folding, cutting, numbering, and perforating. Every Door Direct Mail and variable data direct mail are also among the services we provide.

Anything you need printed, we can take care of for you.

September 16, 2024

How to Use Calls to Action to Boost Your Marketing Materials

There are a lot of elements to effective marketing—memorable branding, a compelling message, quality visuals—but none are more important than the simple call to action (CTA). Let’s talk about what makes CTAs the conversion-driving heroes of your marketing efforts and how you can use them to enhance your rate of success.

What are CTAs, and why are they important?

Shop Now. Read More. Sign Up. Register Here. These classic CTA examples all have one thing in common: They tell the viewer your marketing message and what to do next, while making it easy to comply. The presence or absence of a strong CTA—and whether or not it’s a compelling CTA—can make or break the success of any marketing piece, no matter how clever or appealing the concept.

So, how can you effectively use CTAs to boost your marketing materials?

  1. Be clear and concise: Clarity is paramount in CTAs. The most effective CTAs are simple, straightforward and easy to understand. Overcomplicating your message can confuse your audience, reducing the likelihood of them taking the desired action. Use direct language, and ensure your CTA aligns with your overall marketing message.
     
  2. Stand out: Your CTA needs to capture attention. Use bold colors, larger fonts or unique placement to draw attention to your CTA. If it blends into the background, it's likely to be overlooked. A well-placed, well-designed CTA can significantly enhance the overall effectiveness of your marketing materials.
     
  3. Create urgency: Encourage your audience to act now rather than later. Phrases like "Limited Time Offer" or "Register Now" can instill a sense of urgency, prompting immediate action.
     
  4. Ease of action: The path to action should be as simple as possible. The fewer barriers between your audience and the action you want them to take, the better. Make sure your CTA leads directly to a simple, user-friendly landing page. If it's complicated or time-consuming, potential customers may abandon the process.
     
  5. Test (and test again) and refine: Not all CTAs will work for all audiences. Use A/B testing to determine which CTAs are most effective for your target audience. Adjust and refine your CTAs based on the data you collect to ensure they're as effective as possible.
     
  6. Incorporate storytelling: A compelling story leading up to the CTA can make it more effective. Your CTA should be the culmination of your story, guiding your audience to the desired action.
     
  7. CTAs in every piece of content: Every piece of content you create should contain a CTA. Think of content without a CTA as a missed opportunity to engage with your audience and accomplish your goals.
     
  8. Consider CTA wording: Experiment with different language and messaging in your CTAs. Think of your CTA as an "I want to" button. The wording should be clear, compelling and easy for your audience to understand.

In the grand scheme of marketing, CTAs might seem like a small detail, but their impact on your marketing success can’t be understated. Make them an important part of your marketing strategy and include them in every deliverable to see your success skyrocket. 
 

Customer Reviews

"Their service is outstanding!!! After sending the content for the job late, they were still able to deliver it on time." - Jane L.

"Amazing work. Great team. Our complicated printing job was done impeccably and in a timely manner. I recommend this print shop for all tasks." – Kathleen F.