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1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

1577 West Ridge Road
Rochester, New York 14615
Phone: 585-621-8910
E-mail:

8:30 am to 5:00 pm Monday - Friday

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Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

About Minuteman Press Greece

Minuteman Press Greece has been family-owned and operated since 1985. The team at Minuteman Press Greece prides itself on providing outstanding customer service. The staff works closely with each client to deliver the quality product their customers are looking for, in the timeframe they need it.

Minuteman Press Greece is a full-service digital print, marketing, and design company. We provide printed products to the business community including but are not limited to: brochures, flyers, pamphlets, booklets, rack cards, posters, signs, banners, yard signs, custom apparel and promotional products, business cards, envelopes, presentation folders, training manuals, bound books, postcards, direct mail, catalogs, labels and stickers, carbonless forms, checks, calendars, and invoices. We also provide professional graphic design services utilizing Adobe Creative Suite. We have many binding services including coil binding, padding, folding, cutting, numbering, and perforating. Every Door Direct Mail and variable data direct mail are also among the services we provide.

Anything you need printed, we can take care of for you.

September 23, 2024

5 Beginner Tips for Marketing with Social Media Videos

Remember when status updates and memes were pretty much the gold standard of social media? Nowadays it feels like it’s all about video. And many of them are so well-filmed and edited you’d think there were pros behind the camera, not everyday people with nothing but a smartphone and a ring light or two.

For those of us new to social media marketing—or even seasoned old-comers who haven’t yet taken the video leap—this type of content can feel intimidating to create. It requires planning, editing skills, comfort behind the camera and even a bit more creativity than more traditional post types tend to require.

But fear not! Anyone can learn to create high quality social media videos with a little patience, bravery and willingness to learn. Let’s talk about five tips for dipping your toes in the water with social video marketing, so you can start creating fun, engaging videos in no time.

1. Know your audience and become a content consumer.

Understanding your audience is the first step toward creating engaging social media videos. Spend time exploring popular platforms like Instagram, TikTok and YouTube. This will help you understand what kind of content resonates with audiences and give you ideas. Learn from successful content and use this knowledge to guide your video creation.

2. Start small and embrace imperfection.

Your first videos won't be perfect, and that's okay! Start with simple projects, like enhancing existing footage with voice overs or royalty-free music. Platforms like Instagram have user-friendly tools, and YouTube is a goldmine for tutorials on the basics. As you dip your toes into video creation, these resources will be invaluable. Remember, progress over perfection.

3. Consider investing in basic equipment.

While it's true that many popular social media videos are shot on smartphones, investing in good quality equipment can make a significant difference. A ring light, a tripod and a good quality microphone can help you create professional-looking videos that stand out.

4. Feature people and trending themes.

Videos featuring individuals tend to perform best. Incorporate trending themes into your content to make it more engaging. For example, if there's a popular meme or video trend circulating on social media, consider how you can put your own spin on it.

5. Experiment and learn.

Don't be afraid to try new things. Experiment with different video formats, styles and content. Monitor your videos' performance and learn from it. Which videos get the most engagement? What kind of content does your audience respond to? Use this information to refine your video marketing strategy.

Finally, remember that creating high-quality social media videos takes time and practice. Don't get discouraged if your first few videos aren't perfect. Every video you create is a learning opportunity. Keep improving, keep experimenting and most importantly, keep having fun.

In the world of social media, authenticity shines brighter than perfection. So, let your personality shine through your videos. Show your audience that there are real, passionate people behind your brand. This will make your videos more engaging and help you build a stronger, more personal connection with your audience.

Diving into social media video marketing may seem daunting at first. But with a little patience, bravery and willingness to learn, you can create engaging, high-quality videos that resonate with your audience. So go ahead, take the leap and start your video marketing journey today. You've got this!
 

Customer Reviews

"Their service is outstanding!!! After sending the content for the job late, they were still able to deliver it on time." - Jane L.

"Amazing work. Great team. Our complicated printing job was done impeccably and in a timely manner. I recommend this print shop for all tasks." – Kathleen F.